編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-304-049 | GE''s Talent Machine: The Making of a CEO | Bartlett, Christopher A.;McLean, Andrew N. | General management | Strategic Management( IBM 5724 ) |
2 | 9-399-150 | GE''s Two-Decade Transformation: Jack Welch''s Leadership | Bartlett, Christopher A. | General management | Strategic Management( IBM 5724 ) |
3 | 9-502-046 | BMWFilms | Moon, Youngme;Herman, Kerry | Marketing | Strategic Management( IBM 5724 ) |
4 | 9-609-043 | Intel NBI: Intel Corporation''s New Business Initiatives (A) | Shih, Willy;Thurston, Thomas | Other | Strategic Management( IBM 5724 ) |
5 | 9-701-037 | Gucci Group N.V. (A) | Yoffie, David B.;Kwak, Mary | Other | Strategic Management( IBM 5724 ) |
6 | 9-703-427 | Intel Corp.--1968-2003 | Casadesus-Masanell, Ramon;Yoffie, David B.;Mattu, Sasha | Other | Strategic Management( IBM 5724 ) |
7 | 9-703-497 | ZARA: Fast Fashion | Ghemawat, Pankaj;Nueno Iniesta, Jose Luis | Other | Strategic Management( IBM 5724 ) |
8 | 9-709-466 | HTC Corp. in 2009 | Yoffie, David B.;Kim, Renee | Other | Strategic Management( IBM 5724 ) |
9 | 9-908-049 | Microsoft adCenter | Coles, Peter A.;Edelman, Benjamin | Other | Strategic Management( IBM 5724 ) |